Selling Legal
Services Profitably

(Data, Insight, Growth)

Following the great success of the first Katchr Connect conference last year we are repeating the event in 2019 and plan to make it bigger and better. It is an invitation-only event for a special group of law firms. We have created an agenda not to be missed with 5 keynote speakers, roundtable discussions, breakout sessions and the chance to network with some of the most forward-thinking law firms in the country.

Come along and hear from experts and your peers about how to harness data to monitor sales and improve profitability. This year’s broad theme is “Selling Legal Services Profitably” and of course we will be focussing on ways in which data can be used to monitor and measure these areas.

A unique benefit of Katchr Connect will be the chance to meet with other law firms using the Katchr products. Find out best practices around using data in finance, legal operations, marketing, HR and sales. We’ll be facilitating roundtable discussions to help you gain industry insights, and you’ll also get to find out our future plans and a software roadmap for 2019 – 20.

We will again close the day with an opportunity for more relaxed networking over drinks.

Who should attend

Managing Partners, CEOs, Heads of Finance, Operations and Technology – in short anyone who has an interest in and/or responsibility for delivering improvement in the management of their firm.


Etc.venues The Hatton
51-53 Hatton Garden

Date and Time

Tuesday 18th June 2019
9am – 5pm

Followed by a few drinks at a short
informal social event.

Dress Code

Business Casual

Guest Speakers

John Chisholm

A 3rd generation recovering lawyer, for well over a decade now John has been urging lawyers to not only stop billing their services by time but also to burn their timesheets.

He works with lawyers & other professionals assisting them with both a mindset change, and the practical implementation of moving towards value based pricing principles to become Firms of the Future instead of firms of the past.

John will examine new and innovative pricing strategies for law firms and the growing importance of pricing psychology. He will discuss understanding, capturing and confidently communicating value and pricing to align not only with the value created, but also with the client’s expectations.

Andy Poole

Andy is the Legal Sector Partner at Armstrong Watson, a top 30 UK firm of Chartered Accountants and Financial Advisers.  Andy heads the firm’s nationwide services to the legal sector and has specialised exclusively in the legal sector since 2004.  He provides compliance accounting, tax and SAR services to law firms as well as helping firms to improve by providing benchmarking, strategic consultancy, merger assistance, structural reviews and training courses. Andy speaks at national solicitors’ conferences, is a regular contributor to the legal press and is co-author of the Law Society’s toolkit on financial stability.

Jamie Pennington

Jamie has trained, coached and consulted for law firms for 27 years, with clients ranging from Magic Circle to 8 partner niche firms. He is paid to help align partner behaviour to the firm’s strategy.

Jamie’s session will discuss the idea that profitability requires the effective alignment of pricing, pitching and project management. Only when all three are aligned will a firm enjoy a stream of predictable, profitable work. So, what are the steps a firm can take to get there?

Simon McCrum

Originally a Commercial Litigation solicitor, Simon was part of the Management Team that took Pannone up to £50m turnover and he launched the Connect2Law network for law firms. Then as Managing Partner of Darbys Solicitors, Simon guided the firm from nearly going bust to growth from £6m to £14m until the firm was acquired by Knights Professional Services.

Simon will discuss what he calls the “Foundations for the Future”, and how to use those foundations as a platform for real growth in profitability but more importantly in cash reserves.

Deborah Ogden

Deborah is a nationally respected speaker on personal branding and making a positive impact. Having trained as a solicitor, Deborah has a strong background in professional services giving her an in-depth and real world understanding of the importance of backing up content with strong presentation.

Her 20 years of experience include working with high profile names such as Co-operative Insurance (CIS), Ernst & Young, CILEx and Squire Patton Boggs.

Deborah will examine how a powerful personal brand sells and why clients need to buy into you and the individuals within your firm.




Welcome – Chairman
Shaun Jardine – CEO Brethertons

Katchr State of the Union
Graham Moore, MD, Katchr

Pricing Legal Services: The Next Wave – John Chisholm – Managing Director Chisholm Consulting, Director Innovim Group


Operating efficiently and profitably – Andy Poole – Partner, Armstrong Watson

Licence to Bill – Simon McCrum

Katchr Client Success



Breakout Session 1

Breakout Session 2


Pricing, pitching and Project Management – Jamie Pennington – Director, Pennington Hennessy

The Katchr Product Roadmap

Selling yourself – Deborah Ogden

Closing Remarks – Chairman

Drinks Reception


We would like to welcome you and your leadership team,
so please let us know who will be joining us from your firm.

RSVP to connect@katchr.com.
We look forward to seeing you soon.