October 17, 2015

Data driven decision making in law firms: useful driver for growth or driving you to despair?

Last year, Google confirmed that switching the shade of blue used on advertising links in Gmail and Google search earned the company an extra $200m a year in revenue. How did Google know this? Their advertising revenue data proved it. Using the method known as A/B user testing, different Google users were shown different versions of the same advert (each with a different shade of blue), and the impact on […]